In Authentic Reach, Denise Rushing shows how anyone can start building their customer list authentically and rapidly, even without a website using offline and cross-channel marketing techniques. If you are just starting out, developing your following may seem daunting at first. While there are plenty of sales programs available, few are geared towards truly helping a newbie bootstrap from nothing into the online world. And nothing is more fundamental in online marketing than having a set of prospects who know, like and trust you-- a community you can serve with your products and services.