Strategies for Exploiting Intellectual Property (Cognito Guides)

Cognito Guides - Strategies for Exploiting Intellectual Property

In these difficult times for business and commerce, it is more than ever important that maximum value is extracted from assets. "Strategies for Exploiting Intellectual Property" has been written for new managers tasked with commercialising the IP of their organisation.
It presents the advantages and disadvantages of "spinning out" technologies and of licensing. It sets out the importance of "risk" and how it affects the potential value of IP. It shows how success in exploiting IP follows from understanding the very different objectives and perspectives of partners and investors. Together with the Cognito Guides "How to write your Business Plan" and "How to Audit your Intellectual Property", this Guide will give the new manager the understanding and confidence to set out towards success in commercialising intellectual property assets.