Merchandising Success: Big Retailer Secrets for the Small Retailer
Book Details
Author(s)Bruce Dunn, John Dunn
ISBN / ASINB009ZG0OSI
ISBN-13978B009ZG0OS3
MarketplaceIndia 🇮🇳
Description
Since the early seventies, large retailers have spent millions of dollars researching and creating the most profitable approaches for merchandising their stores. Merchandising Success: Big Retailer Secrets for the Small Retailer reveals those approaches for retailers with one or a handful of stores resulting in the same success earned by large Big Box retailers for over forty years.
Big-chain retailers have gone on the offensive and now, more than ever, are fighting to claim the core customers of the smaller retailer. As the retail world evolves, so must each and every business fighting for customers. So, if the trend for larger retailers is to move toward a small store concept, then how can small business owners take advantage?
First, leverage the personalized service the small retailer has always been known to provide. Personalized service—understanding your customers’ needs and providing effective solutions— is what distinguishes your store from any other, and certainly from any large retailer.
Second, apply the secrets of merchandising used by big retail chains within your small store. Doing so will allow you to compete with the small concept stores by making the most of your square footage.
The purpose of this book is to help you implement and maximize both of these strategies. We will discuss the concepts and practices of personalized service and the merchandising secrets from big box retailers. More specifically, the book will cover:
• Personalized Service
• Merchandising Sales (What influences sales)
• Merchandise Placement (Where to place product in the store and on the shelf)
• Merchandising Magic (How to calculate for success)
• Launching for Success (When merchandising can work for you)
The approach for the book includes integrating life experiences with real-world application from more than sixty years of experience in the retail industry and business consulting.
Big-chain retailers have gone on the offensive and now, more than ever, are fighting to claim the core customers of the smaller retailer. As the retail world evolves, so must each and every business fighting for customers. So, if the trend for larger retailers is to move toward a small store concept, then how can small business owners take advantage?
First, leverage the personalized service the small retailer has always been known to provide. Personalized service—understanding your customers’ needs and providing effective solutions— is what distinguishes your store from any other, and certainly from any large retailer.
Second, apply the secrets of merchandising used by big retail chains within your small store. Doing so will allow you to compete with the small concept stores by making the most of your square footage.
The purpose of this book is to help you implement and maximize both of these strategies. We will discuss the concepts and practices of personalized service and the merchandising secrets from big box retailers. More specifically, the book will cover:
• Personalized Service
• Merchandising Sales (What influences sales)
• Merchandise Placement (Where to place product in the store and on the shelf)
• Merchandising Magic (How to calculate for success)
• Launching for Success (When merchandising can work for you)
The approach for the book includes integrating life experiences with real-world application from more than sixty years of experience in the retail industry and business consulting.
