CMO Hurricane: The Turbulent World Of Marketing Executives

CMO Hurricane: The Turbulent World Of Marketing Executives explains the stormy new world marketing executives must now navigate, where stingy CFOs control corporate purse strings, and funding for every program must be justified by positive return on investment. CMO Hurricane strives to teach CMOs how to procure their marketing budgets from CFOs, as well as how to establish working alliances with CIOs to manage effective development of marketing technology through outside agencies.

If you are a marketing executive, you need CMO Hurricane!