Retail Management: A Strategic Approach (12th Edition)

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.