Brilliant B2B Digital Marketing
Description
Brilliant Business-to-Business (B2B) Digital Marketing is the first ebook focusing on good practices for business-to-business marketing!
Brilliant B2B Digital Marketing is authored by ReneÌ Power and Dave Chaffey. ReneÌ is business development director and digital lead with Barrett Dixon Bell, a leading independent international b2b marketing consultancy. Dave is is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses compete online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice and has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
We believe learning from other businesses is a great way to learn, so we have illustrated the book by many examples from across business-to-business sectors including professional services, IT, process industries and retail.
We’ve written it to give B2B marketers a tried and tested, systematic process to improve the return on your digital investment by helping you find answers to critical questions such as:
How should your business create a digital marketing strategy?
How do we set goals and measure success so we stay on track?
How can we improve our website to convert to more leads?
How can we get the best visibility through search engine marketing?
How can we make our brand more appealing using content marketing?
How can we engage our audience on the different social networks?
We’ve created this to be a companion as you learn, review and improve your approach to digital marketing. We know that you’re busy and under pressure to get results so our advice is devised to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you.
Rene Power and Dave Chaffey
Brilliant B2B Digital Marketing is authored by ReneÌ Power and Dave Chaffey. ReneÌ is business development director and digital lead with Barrett Dixon Bell, a leading independent international b2b marketing consultancy. Dave is is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses compete online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice and has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
We believe learning from other businesses is a great way to learn, so we have illustrated the book by many examples from across business-to-business sectors including professional services, IT, process industries and retail.
We’ve written it to give B2B marketers a tried and tested, systematic process to improve the return on your digital investment by helping you find answers to critical questions such as:
How should your business create a digital marketing strategy?
How do we set goals and measure success so we stay on track?
How can we improve our website to convert to more leads?
How can we get the best visibility through search engine marketing?
How can we make our brand more appealing using content marketing?
How can we engage our audience on the different social networks?
We’ve created this to be a companion as you learn, review and improve your approach to digital marketing. We know that you’re busy and under pressure to get results so our advice is devised to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you.
Rene Power and Dave Chaffey
