Marketing is Violence: A User Guide (an instant guide to marketing strategy)

"A real tour-de-force. It needed to be said." Dr Arianna Bove, Lecturer in Politics and Ethics, Queen Mary, University of London.

"A complete showstopper!" Erik Empson PhD, editor of generation-online.

"Marianna Cage has rewritten the script!" Dr Amit Rai, University of San Diego

An insider guide to all the tricks of the marketer's trade

In this extensively researched challenge to the new demigods of marketing, academic and journalist Marianna Cage smashes the false idols of consumer capitalism and reveals the dark secrets of its lingua franca.

Marketing is violence explores the nature of marketing as a form of controlled aggression acted on consumers due to the frustrations of privatised social power. We can see this violence in the way marketing is ignored, avoided or subverted as well as its effects on our minds and our bodies. Cage's controversial book is presented in clear, accessible intelligent prose but also includes a number of case studies and discussion points that act as a study/ teaching guide as well as an extensive bibliography. A must for everyone from the grand strategist to the curious consumer.

You will not be able to put this study of marketing and advertising down.