Australia B2C E-Commerce Sales Report
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Description
Australia's b2c e-commerce sales have been steadily growing for years, although this growth is beginning to slow because the country is fairly well developed technologically now. In 2011, their annual business-to-consumer online retail sales nearly topped $35 billion.
While their annual sales are still growing, they are actually slowly losing their overall share of the global b2c e-commerce economy because their growth is being outpaced by other developing countries in the world.
Overall, internet usage among Australians is a very satisfying 91% with 60% or more being online shoppers.
One of the challenges of targeting Australians as a marketer is knowing what these residents want to buy, how they want to buy it, and where they want to buy it from.
The unique challenge for Australia has traditionally been shipping time and cost, although major improvements have been made in this area in recent years.
The country has also not really been specifically targeted by the major international online retailers like Amazon.
Australians can purchase from Amazon and actually shop there more often than any other site besides eBay, but Amazon does not have a locale site that specifically caters to this country like they do for other countries such as the USA, Canada, and a number of European countries. However, residents can still purchase from basically all of these sites, although Amazon.com is the most popular.
By understanding why residents will shop locally or with overseas websites and what types of products they like to buy, you can confidently target this market with success.
Compared with many other countries in the world, the Australian dollar is actually stronger (especially compared with the US dollar). As a result, this is driving many residents to purchase overseas in slow economic times because their money buys more in the USA than it can in Australia.
Consumer demographics are also important in this market, as it is for most. Even though a particular product category may be popular in general, there may actually be specific age groups or types of citizens that are buying products in a given category.
Demographics, buying habits, top b2c e-commerce product categories and more is discussed in detail throughout this report guide to provide you specific insights that you can use in the real world to market to this country and the people that live there.
Table of Contents
Introduction to Australian B2C E-Commerce
Online Shopper Demographics
Age
Income, Employment & Education
Location
Gender & Household Structure
Consumer Buying Habits
Why Do Australians Shop Online?
Why Do Australians NOT Shop Online?
Where Do Australians Shop Online?
Top Australian E-Commerce Sites
Local vs Overseas Online Shopping
Top Online Retail Categories
Annual Revenue Share
Market Reach By Category
Market Reach By Category & Location
Market Reach By Category & Age
18-24 Years Old
25-34 Years Old
35-44 Years Old
45-54 Years Old
55-64 Years Old
65+ Years Old
While their annual sales are still growing, they are actually slowly losing their overall share of the global b2c e-commerce economy because their growth is being outpaced by other developing countries in the world.
Overall, internet usage among Australians is a very satisfying 91% with 60% or more being online shoppers.
One of the challenges of targeting Australians as a marketer is knowing what these residents want to buy, how they want to buy it, and where they want to buy it from.
The unique challenge for Australia has traditionally been shipping time and cost, although major improvements have been made in this area in recent years.
The country has also not really been specifically targeted by the major international online retailers like Amazon.
Australians can purchase from Amazon and actually shop there more often than any other site besides eBay, but Amazon does not have a locale site that specifically caters to this country like they do for other countries such as the USA, Canada, and a number of European countries. However, residents can still purchase from basically all of these sites, although Amazon.com is the most popular.
By understanding why residents will shop locally or with overseas websites and what types of products they like to buy, you can confidently target this market with success.
Compared with many other countries in the world, the Australian dollar is actually stronger (especially compared with the US dollar). As a result, this is driving many residents to purchase overseas in slow economic times because their money buys more in the USA than it can in Australia.
Consumer demographics are also important in this market, as it is for most. Even though a particular product category may be popular in general, there may actually be specific age groups or types of citizens that are buying products in a given category.
Demographics, buying habits, top b2c e-commerce product categories and more is discussed in detail throughout this report guide to provide you specific insights that you can use in the real world to market to this country and the people that live there.
Table of Contents
Introduction to Australian B2C E-Commerce
Online Shopper Demographics
Age
Income, Employment & Education
Location
Gender & Household Structure
Consumer Buying Habits
Why Do Australians Shop Online?
Why Do Australians NOT Shop Online?
Where Do Australians Shop Online?
Top Australian E-Commerce Sites
Local vs Overseas Online Shopping
Top Online Retail Categories
Annual Revenue Share
Market Reach By Category
Market Reach By Category & Location
Market Reach By Category & Age
18-24 Years Old
25-34 Years Old
35-44 Years Old
45-54 Years Old
55-64 Years Old
65+ Years Old
