Online Content Marketing In 30 Minutes: How great online content can attract and engage customers
Book Details
Author(s)Derek Slater
Publisheri30 Media
ISBN / ASINB00BBRK2PO
ISBN-13978B00BBRK2P0
Sales Rank1,390,019
MarketplaceUnited States 🇺🇸
Description
If you're in business, you want more customers. Content marketing is a dynamic way to get them. In Online Content Marketing In 30 Minutes, you'll learn how to efficiently and effectively share expertise, knowledge, and ideas to attract and establish relationships with customers.
Using a simple eight-step content marketing strategy, author Derek Slater shows how you can better leverage websites, email newsletters, social media and other resources to bring customers to you. Whether you're an experienced corporate marketing executive, a professional content creator, or someone at a small firm who has only recently begun to manage the company's Internet presence, Online Content Marketing In 30 Minutes will give you practical advice that will amp up your content marketing efforts. Topics include:
Online Content Marketing In 30 Minutes also contains a bonus chapter filled with lists and other tools that you can start using right away to build great content.
Author Derek Slater is the editor of a B2B publication. He is also the founder of Content Informatics (www.contentinformatics.com), which helps marketers and content creators use online data sources to drive content creation, presentation, re-purposing, and performance enhancement. Derek is certified in Google Analytics and Inbound Marketing, and has written marketing and web copy for a variety of small to midsize B2C businesses. Follow him on Twitter at @derekcslater.
Online Content Marketing In 30 Minutes is an IN 30 MINUTES guide. Other titles include Twitter In 30 Minutes, Google Drive & Docs In 30 Minutes, Excel Basics In 30 Minutes, and Google Blogger For Small Businesses In 30 Minutes.
Using a simple eight-step content marketing strategy, author Derek Slater shows how you can better leverage websites, email newsletters, social media and other resources to bring customers to you. Whether you're an experienced corporate marketing executive, a professional content creator, or someone at a small firm who has only recently begun to manage the company's Internet presence, Online Content Marketing In 30 Minutes will give you practical advice that will amp up your content marketing efforts. Topics include:
- Building a content workflow
- How to create great content
- Best practices for content audits
- Establishing measurable goals for traffic and sales leads as part of your inbound marketing strategy
- Google Analytics primer
- Content promotion: From email newsletters to syndication
- Content reuse and repackaging
- Balancing SEO demands with creative considerations
- How a smart approach to User Experience (UX) and calls to action can increase traffic and conversions.
Online Content Marketing In 30 Minutes also contains a bonus chapter filled with lists and other tools that you can start using right away to build great content.
Author Derek Slater is the editor of a B2B publication. He is also the founder of Content Informatics (www.contentinformatics.com), which helps marketers and content creators use online data sources to drive content creation, presentation, re-purposing, and performance enhancement. Derek is certified in Google Analytics and Inbound Marketing, and has written marketing and web copy for a variety of small to midsize B2C businesses. Follow him on Twitter at @derekcslater.
Online Content Marketing In 30 Minutes is an IN 30 MINUTES guide. Other titles include Twitter In 30 Minutes, Google Drive & Docs In 30 Minutes, Excel Basics In 30 Minutes, and Google Blogger For Small Businesses In 30 Minutes.
