FISH Goes to a Trade Show
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Book Details
Author(s)
Mike Mraz, John Christensen
ISBN / ASIN
B00BU3XPD0
ISBN-13
978B00BU3XPD9
Marketplace
Germany 🇩🇪
Description
Though “FISH! Goes to a Trade Show†is a work of fiction, most of us
will relate to the challenges that our main character, Jennifer Sutton faces in her first real marketing position. Armed with a fresh new marketing degree, she is tasked with preparing the sales team for staffing the booth at their next big industry event. She quickly realizes that when it comes to trade shows, much is missing from the marketing textbooks.
As a business fable, “FISH! Goes to a Trade Show†is intent on getting us all thinking about the bodies in our booth. So, take the bait, read the book and make your next show, your best show ever.
will relate to the challenges that our main character, Jennifer Sutton faces in her first real marketing position. Armed with a fresh new marketing degree, she is tasked with preparing the sales team for staffing the booth at their next big industry event. She quickly realizes that when it comes to trade shows, much is missing from the marketing textbooks.
As a business fable, “FISH! Goes to a Trade Show†is intent on getting us all thinking about the bodies in our booth. So, take the bait, read the book and make your next show, your best show ever.
