Grabbing the leadership helm: recent industry challenges have created an opening for marketing to take on more strategic leadership roles.: An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on March 1, 2013. The length of the article is 1383 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Grabbing the leadership helm: recent industry challenges have created an opening for marketing to take on more strategic leadership roles.
Author: Mary Beth Sullivan
Publication:ABA Bank Marketing (Magazine/Journal)
Date: March 1, 2013
Publisher: Bank Marketing Assn.
Volume: 45 Issue: 2 Page: 10(4)

Distributed by Gale, a part of Cengage Learning