2012 Radiology Business Update
Description
Your practice is arriving at what I call the Great Junction, the fork in the road, one route leading to further commoditization of radiology services with fungible providers, and the other route leading to high quality, high touch medical care: to a unique experience delivered by a Strategic Group.
At the same time, radiology practice is under attack: Attack by hospitals that want to gut stipend support or to employ you or to turn your practice over to someone who will. Attack by so-called national groups, some of which pride themselves on offering commodity services.
Benchmarking to so-called best practices won’t save you – it didn’t save home ice delivery men and it didn’t save buggy whip manufacturers. Benchmarking in this context is simply failure on the installment plan.
But for the top echelon of groups that take the time and make the effort to strategize for their long-term success before they’re swept along by the flow of traffic down the commodity route, there is tremendous opportunity.
This year’s Radiology Business Update explores 8 major themes related to developing and refining your group’s strategy in 2012. On the pages that follow:
• You’ll take a look at hospitals’ favored tool for disrupting the relationship with their longstanding radiology groups: the RFP.
• You’ll discover that the way that fair market valuation works in connection with coverage stipends and physician work agreements is leading to lower and lower physician compensation.
• You’ll learn about the communal trend sweeping healthcare and what you need to do to protect your practice in today’s “We†society.
• You’ll discover the importance of delivering an experience and of how it cements relationships by changing the value proposition.
• You’ll see that there’s no real value to you in shared risk.
• You’ll learn that controlling the context can increase contract negotiating power.
• You’ll discover an important psychological tool that you can deploy today to influence hospital negotiations.
• And, last but by no means least, you’ll discover how the use of Scenario Surveys strengthens group strategy.
As communal trends sweep society, as the government seeks to take advantage of it to capture your industry and balance the healthcare budget on physicians’ heads, and as hospitals plan on assuming the role of divvying up global care dollars, you must either strategize for your own future, or accept the fact that you will relegated to a minor role in someone else’s healthcare factory.
It’s not too late . . . yet. The time to get started is now.
At the same time, radiology practice is under attack: Attack by hospitals that want to gut stipend support or to employ you or to turn your practice over to someone who will. Attack by so-called national groups, some of which pride themselves on offering commodity services.
Benchmarking to so-called best practices won’t save you – it didn’t save home ice delivery men and it didn’t save buggy whip manufacturers. Benchmarking in this context is simply failure on the installment plan.
But for the top echelon of groups that take the time and make the effort to strategize for their long-term success before they’re swept along by the flow of traffic down the commodity route, there is tremendous opportunity.
This year’s Radiology Business Update explores 8 major themes related to developing and refining your group’s strategy in 2012. On the pages that follow:
• You’ll take a look at hospitals’ favored tool for disrupting the relationship with their longstanding radiology groups: the RFP.
• You’ll discover that the way that fair market valuation works in connection with coverage stipends and physician work agreements is leading to lower and lower physician compensation.
• You’ll learn about the communal trend sweeping healthcare and what you need to do to protect your practice in today’s “We†society.
• You’ll discover the importance of delivering an experience and of how it cements relationships by changing the value proposition.
• You’ll see that there’s no real value to you in shared risk.
• You’ll learn that controlling the context can increase contract negotiating power.
• You’ll discover an important psychological tool that you can deploy today to influence hospital negotiations.
• And, last but by no means least, you’ll discover how the use of Scenario Surveys strengthens group strategy.
As communal trends sweep society, as the government seeks to take advantage of it to capture your industry and balance the healthcare budget on physicians’ heads, and as hospitals plan on assuming the role of divvying up global care dollars, you must either strategize for your own future, or accept the fact that you will relegated to a minor role in someone else’s healthcare factory.
It’s not too late . . . yet. The time to get started is now.
