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Services Marketing: Integrating Customer Focus Across the Firm

AuthorValerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
PublisherTBS
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Book Details

Author(s)Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
PublisherTBS
ISBN / ASINB00CB2MQ6G
ISBN-13978B00CB2MQ62
MarketplaceUnited States  🇺🇸

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