How to Improve Your Web site's Landing Pages
Book Details
Author(s)Asudra Kirk
ISBN / ASINB00D14G22W
ISBN-13978B00D14G227
Sales Rank1,516,641
MarketplaceUnited States 🇺🇸
Description
• Your landing pages are the first ones visitors encounter on your Web site.
• Page performance data – where visitors come from, how long they stay, if they return and how much they buy – indicates which landing page changes you need.
• The purpose of your online marketing is to acquire, convert and retain customers.
• Use all available data to get to know your customers and tailor your landing pages to their needs.
• Identify online problem areas by checking which elements have the most impact, how users travel through your site and what consumer activity you desire.
• Find the best combination of sales results, “sweep†and other variables.
• When your new pages go live, collect data and keep making improvements.
• Page performance data – where visitors come from, how long they stay, if they return and how much they buy – indicates which landing page changes you need.
• The purpose of your online marketing is to acquire, convert and retain customers.
• Use all available data to get to know your customers and tailor your landing pages to their needs.
• Identify online problem areas by checking which elements have the most impact, how users travel through your site and what consumer activity you desire.
• Find the best combination of sales results, “sweep†and other variables.
• When your new pages go live, collect data and keep making improvements.
