Sales and Sales Management

An entrepreneur is a salesperson who sells his business as a whole. There is a need for creating more and more entrepreneurs to boost country’s economy and attain economic independence. Salesmanship is the most important skill needed in today’s complex business atmosphere.

I have attempted to script down in this book, explanation of the basic concepts of sales activity and salesmanship as well as the importance and objectives of personal selling. In addition, I have tried to tread into functions of sales organizations and sales management. The purpose of writing this book is to help those who are getting into sales profession and wish to learn the fundamentals of the selling activity. It will also be of assistance to the large group of sales professionals who are already engaged in selling activities but wish to freshen up the basics.