Organisations Don't Tweet, People Do: A Manager's Guid to the Social Web

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team-building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organization. He has subsequently had five years of unparalleled experience working with organizations such as Nokia, The World Bank and NATO.