Summary: Be Your Own Brand: Review and Analysis of McNally and Speak's Book

Complete summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are" 

The review of the ideas in this book highlights the importance of developing one’s own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fueled by loyal, lasting relationships, consistent service and added value. This summary will point to the key components that should be involved in your personal brand: 1) A list of your personal competencies
2) Your personal standards – how you like to get things done
3) Specific style elements – your personality and how you relate to people
4) Your brand promise – what you propose to deliver
5) Your brand platform – your personal signature character trait
The summary goes into detail on each of the above elements giving a very lucid concept of what a personal brand could and should be. Using real life examples and a series of probing questions, this summary will give you the tools to define your personal brand, as well as the confidence to use it at work and at home. It also encourages you to keep refining and developing your brand manifesto to ensure that it is always authentic and aligned with your goals.

Added-value of this summary: 
Save time 
Understand key concepts
Increase your business knowledge

To learn more, read the summary of "Be Your Own Brand" and define the brand that suits you.