Summary: Switch - Chip and Dan Heath: How to Change Things When Change is Hard

This summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 

Added-value of this summary: 
• Save time
• Understand key concepts 
• Increase your management skills

To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully.