The Best of Customer Satisfaction is Worthless; Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back, and Tell Everyone They Know (Audio CD Set) (Buy Gitomer)

The Best of Customer Satisfaction is Worthless, Customer Loyalty is Priceless - not quite a book on cd. Jeffrey reads the best collected material from his best-selling book on this audio only CD. Each track is an exact recording of a chapter from the book. Disc 1 TRACK 1: To Serve is to Rule TRACK 2: Introducing the Most Important Person in the World TRACK 3: Loyalty. What is it? How do you get it? TRACK 4: What's wrong with (your) customer service? TRACK 5: Principle before Policy -- the new rules for customer service and the 12.5 Principles of Customer Service Success Disc 2 TRACK 1:The Friendly Factor -- how full of it are you? and more....