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Managing Customers as Investments Strategic Value of Customers in the Long Run by Gupta, Sunil, Lehmann, Donald [Pearson Prentice Hall,2005] [Paperback]
Book Details
Publisher
Pearson Prentice,2005
ISBN / ASIN
B00DU7LBGC
ISBN-13
978B00DU7LBG5
Sales Rank
#5,783,317
Marketplace
United States 🇺🇸
Description
Managing Customers as Investments Strategic Value of Customers in the Long Ru.... Pearson Prentice Hall, 2005.
