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Managing Customers as Investments Strategic Value of Customers in the Long Run by Gupta, Sunil, Lehmann, Donald [Pearson Prentice Hall,2005] [Paperback]
Book Details
PublisherPearson Prentice,2005
ISBN / ASINB00DU7LBGC
ISBN-13978B00DU7LBG5
MarketplaceFrance 🇫🇷
Description
Managing Customers as Investments Strategic Value of Customers in the Long Ru.... Pearson Prentice Hall, 2005.
