Principles of AdWords, Ed 1

AdWords is harder than you think! It’s not just search ads anymore!

Principles of AdWords reveals the secrets you need to know:
• The Full range of ad capabilities
• The Basic principles that apply to all ads
• The Advanced Features that boost ad results.
• The Steps for making money from the beginning
• The Successful strategies for expanding campaigns
• The Tools for responding to competitive shifts
• Checklists for improving ad performance.

In the highly competitive search engine marketing arena, only the savvy survive. The more you know about AdWords the easier it is for you to manage campaigns, find the profitable niches where your prospects gather, and build revenues.

What every CMO needs:
• Benchmarks to support your strategy and budgetary investment
• Reporting that lets you analyze winning campaigns and customer behaviors
• Written instructions for monitoring ads, to maintain quality across all your staff.

What Every Marketer Needs:
• An understanding of the types of ads available, to help your ad stand out.
• Startup strategies so you avoid losing money while you find your market.
• Ideas for expanding and improving ads.

What every Marketing Student Needs
• The application of basic marketing principles to search engine marketing
• The knowledge you need to WOW employers
• The methodology you need to ensure success

(Use this as a primer for the Google AdWords Competition or the Google Certification examination.)