Key insights from Influence - The Psychology of Persuasion (Blinkist Summaries)
Description
Read Blinkist’s Key Insights to Influence and learn more about The Psychology of Persuasion. With Blinkist’s Key Insights you’ll get a swift, deep understanding of the book's biggest ideas. Let Blinkist be your starting point for deeper reading or an easy way to learn something new.
About the book:
Influence: The Psychology of Persuasion explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salesmen, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
Who should read this?
- Anyone working in marketing or sales
- Anyone who sometimes finds it hard to say no to salespeople
- Anyone interested in how our decision-making is constantly being manipulated
About Blinkist’s Key Insights:
Blinkist presents powerful, actionable insights from nonfiction in a clear and memorable way. Our format, "blinks," is crafted with mobile in mind, so you can get the most out of your time in line, on the train, or on the go.
In 15 minutes or fewer, brush up on your skills in fields like Business or Entrepreneurship or dip your toes into a novel subject like Psychology, Self-help or Health & Happiness. Blinkist aims to inspire great new knowledge by helping you discover great new books.
Blinkist’s Key Insights were made for your mobile lifestyle and optimized for your Kindle. Nothing you read from us will ever come from an algorithm. We recruit bright, inquisitive readers to craft our blinks so that you get a thoughtfully composed, human-made work that’s heavy on substance and light on fluff.
About the book:
Influence: The Psychology of Persuasion explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salesmen, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
Who should read this?
- Anyone working in marketing or sales
- Anyone who sometimes finds it hard to say no to salespeople
- Anyone interested in how our decision-making is constantly being manipulated
About Blinkist’s Key Insights:
Blinkist presents powerful, actionable insights from nonfiction in a clear and memorable way. Our format, "blinks," is crafted with mobile in mind, so you can get the most out of your time in line, on the train, or on the go.
In 15 minutes or fewer, brush up on your skills in fields like Business or Entrepreneurship or dip your toes into a novel subject like Psychology, Self-help or Health & Happiness. Blinkist aims to inspire great new knowledge by helping you discover great new books.
Blinkist’s Key Insights were made for your mobile lifestyle and optimized for your Kindle. Nothing you read from us will ever come from an algorithm. We recruit bright, inquisitive readers to craft our blinks so that you get a thoughtfully composed, human-made work that’s heavy on substance and light on fluff.
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