Key insights from Crossing the Chasm - A Path to Marketing and Selling Disruptive Products to Mainstream Customers (Blinkist Summaries)
Description
Read Blinkist’s Key Insights to Crossing the Chasm and learn more about A Path to Marketing and Selling Disruptive Products to Mainstream Customers. With Blinkist’s Key Insights you’ll get a swift, deep understanding of the book's biggest ideas. Let Blinkist be your starting point for deeper reading or an easy way to learn something new.
About the book:
Crossing the Chasm examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets.
The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.
Who should read this?
- Anyone working within the high tech industry
- Anyone trying to enter a market with an innovative product
- Anyone interested in how high tech products are adopted
About Blinkist’s Key Insights:
Blinkist presents powerful, actionable insights from nonfiction in a clear and memorable way. Our format, "blinks," is crafted with mobile in mind, so you can get the most out of your time in line, on the train, or on the go.
In 15 minutes or fewer, brush up on your skills in fields like Business or Entrepreneurship or dip your toes into a novel subject like Psychology, Self-help or Health & Happiness. Blinkist aims to inspire great new knowledge by helping you discover great new books.
Blinkist’s Key Insights were made for your mobile lifestyle and optimized for your Kindle. Nothing you read from us will ever come from an algorithm. We recruit bright, inquisitive readers to craft our blinks so that you get a thoughtfully composed, human-made work that’s heavy on substance and light on fluff.
About the book:
Crossing the Chasm examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets.
The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.
Who should read this?
- Anyone working within the high tech industry
- Anyone trying to enter a market with an innovative product
- Anyone interested in how high tech products are adopted
About Blinkist’s Key Insights:
Blinkist presents powerful, actionable insights from nonfiction in a clear and memorable way. Our format, "blinks," is crafted with mobile in mind, so you can get the most out of your time in line, on the train, or on the go.
In 15 minutes or fewer, brush up on your skills in fields like Business or Entrepreneurship or dip your toes into a novel subject like Psychology, Self-help or Health & Happiness. Blinkist aims to inspire great new knowledge by helping you discover great new books.
Blinkist’s Key Insights were made for your mobile lifestyle and optimized for your Kindle. Nothing you read from us will ever come from an algorithm. We recruit bright, inquisitive readers to craft our blinks so that you get a thoughtfully composed, human-made work that’s heavy on substance and light on fluff.
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