Practice Safe Social 2.0 Updated: A blueprint for teaching the responsible use of social media

This new manual (updated in June 2015) includes everything you need to know about how to put together a social media training that promotes responsible social media use.Taken from the author’s popular Practice Safe Social workshops, this practical step-by-step manual covers how to teach people to protect their privacy on all the biggest social media platforms, traps to watch out for, and how to build a reputation and prevent crises by learning the how, when, where, and what of posting. Also, the author shows how to build a loyal following and use social media as an online resumé. It’s the perfect resource for sports teams, community managers, higher education institutions, crisis PR managers, media trainers, employers, and anyone that uses social media. It's loaded with case studies and the good, bad, and ugly of social media. Originally published in 2013, this version has been updated to June 2015.

Chris Syme has 25+ years in the communications industry with 12 of those in media relations. Her first book, Listen, Engage, Respond, outlined the strategies for managing social media crises in real-time. She has extensive experience as a speaker and trainer on the national stage and writes a syndicated blog at cksyme.com. She is also the author of four research studies on the use of social media in higher ed and college athletics.

Foreword by Jason Falls, founder of Social Media Explorer