Public Relations

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WAGmob brings you Simple 'n Easy, on-the-go learning book for "Public Relations".

The book provides:

Snack sized chapters for easy learning.

Designed for both students and adults.

This book provides a quick summary of essential concepts in Public Relations by following snack sized chapters:


Introduction,
• Introduction to Public Relations
• What is PR?
• The PR Process
• Examples of Public Relations
• History of Public Relations
• What can Public Relations do?
• What can't Public Relations do?

Objectives of PR,
• Objectives of PR
• Human Relations
• Empathy
• Persuasion
• Dialogue
• Information
• Discouraging Misinformation
• Suggestions and Complaints
• Stimulating Demand
• Better Relations
• Creating Interest
• Understanding
• Providing Product Information
• Reinforcing a Brand


Functions and Principles of PR,
• Functions of Public Relations
• Community Relations
• Employee Relation
• Political and Government Relations
• Financial Relations
• Media Relations
• Product Public Relations
• Crisis Communications


PR Process,
• Public Relations Process
• The PR Process
• Description of PR Steps


Mediums for PR Operations,
• PR Tools
• Outdoor Media
• Print Media
• Press Releases
• Interviews and Features
• Brochures
• Employee Publications
• Corporate Advertising
• Internet
• Special Events
• Oral Communication
• Other PR tools

Scope and Development
• Scope of PR
• Developing a PR Plan
• Description of PR Plan Attributes


Advantages of PR,
• Advantages of PR
• Universality of the subject
• Multi-Disciplinary subject
• Development of varied media
• Political environment
• Social responsibility
• Communication gap
• Credibility
• Cost
• Avoidance of clutter
• Lead generation
• Ability to reach specific groups
• Image building
• Increase in aspiration level of employees
• Appealing power and responses

Disadvantages of PR,
• Disadvantages of Public Relations

Public Relations Officer,
• Who is a PRO?
• Tasks of PRO
• Preferred Qualities of a PRO
• Three Roles


PR Myths,
• PR Myths

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