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📖 Description
India a diverse country with varying cultures and traditions. Fashion industry is one of the thriving businesses in the country and everyone; both Indian conglomerates and also International Brands and Retailers try to capitalize this opportunity. This is particularly when the market is only barely double digit organized and rest of the market is unorganized. We are in the tipping point of organized retail explosion.
The fashion market in India is estimated at over US$ 50 and growing at CAGR of 10%. Overall fashion market in India is spread as Men s 45%, Women s 35% and Kids 20%. Women market is growing faster than Men and expected to catch up with Men by 2020.
While there are many quantitative research material available on Indian Market, very little on the qualitative aspects of Indian consumers.
This eBook attempts to provide the author s experience of understanding Indian consumer over last two decades in Indian Retail and Fashion industry. This is an outcome of insights through various researches conducted across tier 1,2 and 3 town and statistically significant.
A Must Have for any brand or retailer looking at expanding or entering India in the fashion Industry.
