[ How Brands Become Icons: The Principles of Cultural Branding ] By Holt, Douglas B ( Author ) [ 2004 ) [ Hardcover ]
Book Details
Author(s)Douglas B Holt
PublisherHarvard Business School Press
ISBN / ASINB00EEHGY7S
ISBN-13978B00EEHGY71
MarketplaceFrance 🇫🇷
Description
How Brands Become Icons: The Principles of Cultural Branding [ How Brands Become Icons: The Principles of Cultural Branding by Holt, Douglas B ( Author ) Hardcover Nov- 2004 ] Hardcover Nov- 01- 2004
