The Dentist's Unfair Advantage (The 39 Key Tenets for Practice Success Book 2)

Very little about life is fair. In the new economy, there are many unfair forces working against professional service practices. The Dentist’s Unfair Advantage helps the dentist accumulate advantages in the operation of the practice that reduce what’s unfair for the doctor and team. When applied, the 39 Tenets directly impact doctor and team compensation for skills, create greater respect from peers, and generate more personal satisfaction from daily patient care. Implementation of the 39 Tenets also results in the clinician improving more patients’ appearances and function, eradicating additional chronic pain, and increasing treatment acceptance rates for every type of treatment plan in any style of practice no matter where the practice is located in the world. The 39 Key Tenets to Practice Success provides the reader with: • What motivates patients the most behaviorally regardless of our opinions on whether that behavior is rational or not • The most important concepts for effectively promoting any service you focus on in your practice • An understanding of how to command better fees in your market area • The bottom-line reality of the types of patients you encounter in practice • How to finally have patients understanding what you wish to discuss • One item that most practices buying external advertising don’t understand that when addressed brings more returns from long term marketing investments each year • Key aspects of case presentation that affect at least 50% of your acceptance rate • Specific directions on how to present treatment options and fees based on science • How many and who must absolutely be at each case presentation