SEO Let Loose 2013: Beware The Hummingbird - Edinburgh SEO Consultant Reveals Tactics to Rank in Google - Surviving Penguin 2.1 & Hummingbird Updates

Now Including Updates on Penguin 2.1 and Hummingbird

UPDATED 7/16/14 TO INCLUDE LATEST PANDA 4/PAYDAY LOANS CHANGES!
Are you still using the same SEO (Search Engine Optimization) tactics that you have been using since last year? How about since July 2013? Say yes to any of these questions, and you are likely on the edge of a Google Slap!
SEO has undergone some fundamental changes lately - Google has seen to that! Previous years have seen the onslaught of the Panda and Penguin changes to the Google search. Now the latest update to hit the screen 'Hummingbird' announced on September 26 2013 again puts the SEO market on the back-foot so to speak.

Penguin 2.1 update ( Also known as Penguin 5 )
On October 4th 2013, Matt Cutts announced the lastest Penguin update, to 'improve' the Google search experience...hmmm
Just another 'spanner in the works' for anyone involved in Serarch Engine Optimization I fear.
But is it really all bad news for the future of SEO? Hardly! In fact provided you know the rules of the game, I would argue that it is easier than ever before to get rankings in Google and other search engines.

Top place in Google happens by design - not by natural selection!
Although quality counts as usual, it is a myth to think that 'the cream always floats to the top' It most certainly does not in the world of SEO - unless you consider floating down the river a positive thing! There is no doubt about it that just about every site ranking at the pole position, for a keyword with any significant searches, is there not by 'natural selection' but by design.
Here in this introduction to the world of SEO, I lay out how I get my own sites ranked, with especial emphasis on the changes that Hummingbird has brought to the tactics that must now be used to get there - and stay there.

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