The Write Way to Success

This book is written for professionals, executives, students and anyone else who wishes to write in English. clearly and in a manner that is easily understood. The author has written over forty books on a variety of subjects ranging from banking and investments to communication and management books. In addition he trains executives and senior corporate leaders on effective business writing. This book encapsulates and captures his experience. The message this book intent of this book is to help you to make your writing interesting, forceful and direct.
The Write Way to Success introduces you to the magic of plain English Writing and advises you on how to write English in a manner that is interesting, forceful and direct. Th book tells you how to:
1. Capture the reader's interest and hold it.
2. Communicate concerns and thoughts unambiguously.
The book focuses on those aspects that you should remember while writing a letter or report. It emphasizes the principles of good writing such as:
1. The purpose of writing is to express and not to impress.
2. The writer must focus on the reader and write in a manner the reader understands.
The usage of active voice and writing with nouns and verbs.
In addition the book explains the characteristics of good writing and explains the importance of punctuation and its usage. It intriduces you to readbility tests and the importance of good presentation. In short it explains every aspect of effective writing.
The author Raghu Palat is a wel known business writer who has written in excess of 40 books. He is also a trainer. He also writes for newspapers and magazines. He manages an information portal on regulations - www.bankingrules.com and offers distance learning courses though www.ibbc.co.in