Vietnam Digital Marketing Fundamentals

This is the first book ever about Vietnam Digital Marketing. This ebook was written in English with the following audiences in mind:
- Fresh Graduates who are looking for opportunities in Digital Marketing Industry
- Digital marketing professionals with 2-3 years of experience in one specific area of digital (for example: Media Planner, SEO specialist, Social media specialist that are looking for more)
- Traditional Marketers/Account Managers who want to learn more about Digital Marketing
- Traditional agency owners in Vietnam
- International agencies who want to explore Vietnam
- International providers who want to understand more about the local market
It is about 200+ page long, broken down into two parts:
* Part 1 (6 chapters)
We are going to review the digital marketing landscape in the US, China, Singapore and Vietnam. It is important to understand where we are and where Digital marketing stands in the marketing mix in Vietnam.
Next we look at the agency world to understand who the big players are. Then we discuss about the potential of Digital marketing in Vietnam and how to learn Digital marketing effectively.
* Part 2 (8 chapters)
This is it. We deep dive into Digital Analytics (including free tools, paid tools, listening tools and analytics strategy), Owned Media (including desktop assets, mobile assets like mobile site vs native app and social assets), Paid Media (Display Advertising and Search Engine Marketing including PPC and SEO). At the end there is a chapter on digital strategy as well.
Facebook fanpage and other social networks were under Owned Media, Social Assets