BUSINESS BLOGGING: Week #8 of the 26-Week Digital Marketing Plan [Edition 3.0]

This book on business blogging is all about building your brand as well as the more technical aspects of it such as, permalink structure and internal linking, both aspects that will positively influence your on-site SEO.
We will discuss the best widgets and plug-ins for use with a WordPress blog. I will show you what automatic notifications, pinging and RSS are, and how they help build your brand.
We are going to talk about how to build a niche community from your blog, not just your subscribers but other bloggers as well. Included in this is how to find other bloggers that will help you build up your community.
There will be topics on different posting styles and how they can encourage (or discourage) interaction with your target markets. Also we will see if blog comments are really as useful as they used to be.