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📖 Description
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of Title: Made To Stick Author: Heath, Chip/ Heath, Dan/ Kahlenberg, Charles (NRT) Publisher: Random House Publication Date: 2007/01/02 Number of Pages: Binding Type: CD/SPOKEN WORD Library of Congress: bl2006030147