Made To Stick: Why Some Ideas Survive and Others Die Made To Stick

A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of
Title: Made To Stick
Author: Heath, Chip/ Heath, Dan/ Kahlenberg, Charles (NRT)
Publisher: Random House
Publication Date: 2007/01/02
Number of Pages:
Binding Type: CD/SPOKEN WORD
Library of Congress: bl2006030147