The British Book of Social Media Marketing
Book Details
Author(s)Gemma L Thompson
PublisherGemma L Thompson
ISBN / ASINB00GV88ODU
ISBN-13978B00GV88OD0
MarketplaceFrance 🇫🇷
Description
Why The British Book of Social Media Marketing?
Social Media Marketing has had plenty of books written about it already, mainly by fantastic American social media guru's (although there have been a couple by Brits and Canadians).
Although these books have lots of great advice and ideas I have found that they are aimed at the American market and don't always work so well on the Great British Public!
Don't get me wrong, Americans are great and their use of social media is usually brilliant, but we are different nations with different attitudes so copying and pasting their techniques and expecting the same results is just unrealistic.
One thing that you definitely need to bear in mind whilst communicating with the great British public via social media is our legendary reserve. It simply isn't as easy to get a Brit to click like on your Facebook page or follow you on twitter. And telling them that your page or your company is 'totally awesome' really isn't likely to help much!
There's nothing wrong with having a less enthusiastic attitude about things, our British reserve is legendary and it allows us to 'look before we leap' for one thing. And yes, we are a bit more cynical too, but that also has the benefit of meaning we see pitfalls and can avoid them.
But ultimately it's important to talk to your customers in a language they understand and this book helps you do that.
Almost all of my customers are British and most of their customers are also British. A straw poll I conducted recently showed that 89% of British SME's had solely or mainly British clientele.
Then there's the class system in the UK, regardless of constant statements from politicians and the like, Britain's class system is alive and kicking! How you speak to your customers should also take their view of their class into account. Bearing in mind that most of us are aspirational and will claim to be upper middle class when we know we are really middle middle class! Or that sometimes we'll claim to be working class when we were born firmly upper-middle!
The British Book of Social Media Marketing addresses the social media class divides so you can find out where your customers are likely to be online.
In a nutshell, this book is to help British businesses and business with British customers use social media in ways that build bridges with their customers rather than walls between them.
Social Media Marketing has had plenty of books written about it already, mainly by fantastic American social media guru's (although there have been a couple by Brits and Canadians).
Although these books have lots of great advice and ideas I have found that they are aimed at the American market and don't always work so well on the Great British Public!
Don't get me wrong, Americans are great and their use of social media is usually brilliant, but we are different nations with different attitudes so copying and pasting their techniques and expecting the same results is just unrealistic.
One thing that you definitely need to bear in mind whilst communicating with the great British public via social media is our legendary reserve. It simply isn't as easy to get a Brit to click like on your Facebook page or follow you on twitter. And telling them that your page or your company is 'totally awesome' really isn't likely to help much!
There's nothing wrong with having a less enthusiastic attitude about things, our British reserve is legendary and it allows us to 'look before we leap' for one thing. And yes, we are a bit more cynical too, but that also has the benefit of meaning we see pitfalls and can avoid them.
But ultimately it's important to talk to your customers in a language they understand and this book helps you do that.
Almost all of my customers are British and most of their customers are also British. A straw poll I conducted recently showed that 89% of British SME's had solely or mainly British clientele.
Then there's the class system in the UK, regardless of constant statements from politicians and the like, Britain's class system is alive and kicking! How you speak to your customers should also take their view of their class into account. Bearing in mind that most of us are aspirational and will claim to be upper middle class when we know we are really middle middle class! Or that sometimes we'll claim to be working class when we were born firmly upper-middle!
The British Book of Social Media Marketing addresses the social media class divides so you can find out where your customers are likely to be online.
In a nutshell, this book is to help British businesses and business with British customers use social media in ways that build bridges with their customers rather than walls between them.
