Marketing for the Micro-business

Marketing for the Micro-business is designed for micro-businesses and other small business owners that need marketing. Specifically written for the self-employed, sole traders and small businesses with up to 10-15 employees, it will show you how to use marketing to help grow your micro-business. Filled with hints and tips plus case studies of how marketing has helped promote other micro-businesses like yours, this is an indispensable guide for all micro-business owners.
Read Marketing for the Micro-business if any of these apply to you:
- Know your micro-business needs marketing but don’t know where to start.
- Have tried marketing in the past but without much success.
- Are generally comfortable with how to promote your micro-business but would like some reassurance.
- Fed up with people telling you 'what’s best' for your micro-business or trying to sell you advertising, only to find out that it didn’t work.
- Know you need more customers and more sales, but don’t know how to get them.
- Have very little money but need to generate sales.
If any of those apply then Marketing for the Micro-business will show you how to:
- Unlock the secrets of marketing for a micro-business.
- Find more customers and sell to them.
- Keep your customers coming back to your micro-business and wanting more of what you provide.
- Advertise and communicate to the people likely to buy the products and services your micro-business provides.
- Make the internet work for your micro-business.
- Measure what works and what doesn’t, so you get the most value out of your marketing money.
- Develop a marketing plan to keep you focused and your micro-business growing.
- Undertake productive research and use the right people you need to help you.
Marketing for the Micro-business is written by a Chartered Marketer with 25 years experience who specialises in providing marketing support for micro-businesses.