Don't Wear a Cowboy Hat Unless You are a Cowboy - And Other Grumblings from a Cranky Curmudgeon
Book Details
Author(s)Robert W. Bly
ISBN / ASINB00GWP04BC
ISBN-13978B00GWP04B8
Sales Rank96,763
MarketplaceUnited States 🇺🇸
Description
Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:
BOB BLY is a freelance copywriter with more than 3 decades of experience in business-to-business and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." Clients include IBM, the Conference Board, PSE&G, AT&T, Ott-Lite Technology, Intuit, ExecuNet, Boardoom, Medical Economics, Grumman, RCA, ITT Fluid Technology, and Praxair. He was voted AWAI Copywriter of the Year.
He is the author of more than 80 books including Selling Your Services (Henry Holt) and The Elements of Business Writing (Alyn & Bacon). Bob's articles have appeared in Cosmopolitan, Writer's Digest, Successful Meetings, Amtrak Express, New Jersey Monthly, and many other publications. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob's monthly e-newsletter, has 65,000 subscribers.
- The one critical element for success missing from the Law of Attraction.
- How to find your niche in life.
- Starting a new career or business - are you ever too old? Is it ever too late? The answer may surprise you.
- Protect your future against career and financial disaster with this back-up plan.
- 10Â offensive behaviors you should avoid at all cost.
- 25Â secrets of lasting success.
- The 25-50-25 rule of time management. Ignore it at your peril.
- Why you should never, ever give unsolicited advice.Â
- The awful truth about business cards.
- A valuable shortcut to learning any
new skill. - Is marketing necessary?
- How to charge more and get paid what you're worth.
- And more...
BOB BLY is a freelance copywriter with more than 3 decades of experience in business-to-business and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." Clients include IBM, the Conference Board, PSE&G, AT&T, Ott-Lite Technology, Intuit, ExecuNet, Boardoom, Medical Economics, Grumman, RCA, ITT Fluid Technology, and Praxair. He was voted AWAI Copywriter of the Year.
He is the author of more than 80 books including Selling Your Services (Henry Holt) and The Elements of Business Writing (Alyn & Bacon). Bob's articles have appeared in Cosmopolitan, Writer's Digest, Successful Meetings, Amtrak Express, New Jersey Monthly, and many other publications. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob's monthly e-newsletter, has 65,000 subscribers.
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