Global Marketing, 8/e

This is the eBook of the printed book and may not include any
media, website access codes, or print supplements that may come
packaged with the bound book.
For undergraduate and graduate global
marketing courses.

The excitement, challenges, and
controversies of global marketing.

Global Marketing reflects current
issues and events while offering conceptual and analytical tools
that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketingis
a total learning package. MyMarketingLab is an online homework,
tutorial, and assessment program that truly engages students in
learning. It helps students better prepare for class, quizzes, and
exams—resulting in better performance in the course—and
provides educators a dynamic set of tools for gauging individual
and class progress.

This program will provide a better teaching
and learning experience—for you and your students.
Here’s how:


Improve Results with
MyMarketingLab: MyMarketingtLab delivers proven results in
helping students succeed and provides engaging experiences that
personalize learning.


Bring Global Marketing to Life with
Real-World Examples: The cases in this text were written to
encourage student interest and learning, stimulate class
discussion, and enhance the classroom experience for students and
instructors.


Highlight Key Emerging Markets:
Continued expanded coverage on the growing impact of emerging
nations. 


Note: You are purchasing a standalone
product; MyMarketingLab does not come packaged with this content.
If you would like to purchase both the physical text and
MyMarketingLab search for ISBN-10: 0133472221/ISBN-13:
9780133472226. That package includes ISBN-10: 0133545008/ISBN-13:
9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.

MyMarketingLab is not a self-paced
technology and should only be purchased when required by an
instructor.