Public Speaking: Strategies That Worked For Me

An excerpt from the book:

Advertise to your specific market.
In advertisement, there is something called “Target Market.” Target Market is the specific population that you would like to speak to. If you are targeting employees, lets say you want to deliver a seminar on improving customer service, you need to approach owners of organizations and present your package. It is always helpful to find a friend who has few employees, deliver your seminar first there, then have them write you a recommendation letter showcasing your performance. You can deliver the friend’s seminar free of charge, just to get the recommendation letter. Also, have the employees ( the seminar attendees) fill out a survey at the conclusion of the seminar, collect them and use copies of them when approaching organizations that would like you to speak for them.