Google Advertising Advanced Search Exam Prep Guide for AdWords Certification (SearchCerts.com Exam Prep Series Book 2)

Last revised in October, 2014, this guide prepares you to pass Google’s Advanced Search Exam on the first try. It’s the second step to become AdWords Certified in Search. If it’s on the test, then it’s in this guide. Every question the author has seen on real tests can be answered with the material. It presents just what you need to know.

Praise for the SearchCerts.com Exam Prep Series:

“Explains all angles of the certification, from benefits to the way Google handles its partners.” - Andrew Kobylarz, Account Executive

“Reminds me of the strong test preps I did for my GMAT.” - Jordan Bell, Marketing Manager

“Bottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program.” - Elie Orgel, SEO Director

Includes orientation to the Google Partners Program and exams:
CH 1 • Why is There a Test?
CH 2 • Individual Certification
CH 3 • Company Certification
CH 4 • The Exams
CH 5 • Exam Management
CH 6 • The Testing Interface

Includes all Advanced Search objectives, including:
CH 7 • Experiments
CH 8 • Overdelivery
CH 9 • Conversion Tracking
CH 10 • Search Funnels
CH 11 • Mechanics of the Conversion Optimizer
CH 12 • Conversion Optimizer
CH 13 • Conversion Value
CH 14 • More Keyword Management
CH 15 • Keyword Insertion
CH 16 • Dynamic Search Ads
CH 17 • Product Listing Ads
CH 18 • Location Extensions
CH 19 • More Extensions & Annotations
CH 20 • Reporting Basics
CH 21 • Selected Reports
CH 22 • Invalid Traffic
CH 23 • External Tools

This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those with the AdWords qualification who can be trusted to optimize search engine marketing campaigns. This guide shortens the time and experience it takes to get certified.