The Natural Beauty Brand Design Guide: Principles, Strategies and Tips for Building Successful Brands
Book Details
Author(s)Simon Bowen
PublisherSimon Bowen
ISBN / ASINB00INT94V6
ISBN-13978B00INT94V1
MarketplaceFrance 🇫🇷
Description
As many as 95% of new products and services fail in today’s beauty market. Business owners and product developers are often baffled as to why their ‘wonder product’ is a commercial flop. Experts attribute this in the majority of cases to one fundamental mistake that they see being made. Poor branding.
No matter how great your product may be, if it has a weak brand strategy, it will fail.
During his 12 years’ working with natural skin care companies, author Simon Bowen recognised this problem and found himself repeating the same advice over again. The Natural Beauty Brand Design Guide is the only publication to explore brand design specifically for the natural beauty industry. This eBook guide is packed with insights into developing successful natural beauty brands, discussing latest brand theory and how to apply this in your business.
In this guide you will learn how to:
# identify your customers
# find new product niches
# gain new insights into your market
# leverage competitive advantage over global commercial brands
# find a great name for your product range
# save a fortune in brand design fees
# avoid costly mistakes
# increase brand awareness
# re-launch or upgrade an existing brand
# organise your product lines as effective brands
# respond to predicted changes and trends in the natural beauty market
The guide includes real-world brand stories shared by natural beauty business owners, as well as exclusive in-depth interviews with leading industry experts in the field of PR and brand development, including:
# Belinda Roberts ~ Body Shop (Colourings Ltd), Gillette (Jafra Cosmetics) and Debenhams
# Rebecca Goodyea ~ editor of Simply Beautiful magazine and regularly featured in Metro, Natural Lifestyle, Naturally Good Health, Organic & Natural Business, Health Food Business, Your Healthy Living, Natural Pharmacy and Pure Beauty.
# Tracey Robinson ~ (Pinks Boutique, Lavera, Udo’s Choice), voted as one of the Top 10 personalities in the Natural Beauty Yearbook 2013.
# Gina Hollands ~ Health Plus, Benecos, Primavera, Bio2You, Lavera, Organyc, Alma Win, The Natural Skin Care Company, Laidbare
# Mike Harmon - consultant and product developer, having developed numerous product ranges for leading high street retailers as well as for A-list Hollywood stars and a leading chain of spas. Mike also teaches extensively in the UK, running courses in association with Aromantic Ltd.
No matter how great your product may be, if it has a weak brand strategy, it will fail.
During his 12 years’ working with natural skin care companies, author Simon Bowen recognised this problem and found himself repeating the same advice over again. The Natural Beauty Brand Design Guide is the only publication to explore brand design specifically for the natural beauty industry. This eBook guide is packed with insights into developing successful natural beauty brands, discussing latest brand theory and how to apply this in your business.
In this guide you will learn how to:
# identify your customers
# find new product niches
# gain new insights into your market
# leverage competitive advantage over global commercial brands
# find a great name for your product range
# save a fortune in brand design fees
# avoid costly mistakes
# increase brand awareness
# re-launch or upgrade an existing brand
# organise your product lines as effective brands
# respond to predicted changes and trends in the natural beauty market
The guide includes real-world brand stories shared by natural beauty business owners, as well as exclusive in-depth interviews with leading industry experts in the field of PR and brand development, including:
# Belinda Roberts ~ Body Shop (Colourings Ltd), Gillette (Jafra Cosmetics) and Debenhams
# Rebecca Goodyea ~ editor of Simply Beautiful magazine and regularly featured in Metro, Natural Lifestyle, Naturally Good Health, Organic & Natural Business, Health Food Business, Your Healthy Living, Natural Pharmacy and Pure Beauty.
# Tracey Robinson ~ (Pinks Boutique, Lavera, Udo’s Choice), voted as one of the Top 10 personalities in the Natural Beauty Yearbook 2013.
# Gina Hollands ~ Health Plus, Benecos, Primavera, Bio2You, Lavera, Organyc, Alma Win, The Natural Skin Care Company, Laidbare
# Mike Harmon - consultant and product developer, having developed numerous product ranges for leading high street retailers as well as for A-list Hollywood stars and a leading chain of spas. Mike also teaches extensively in the UK, running courses in association with Aromantic Ltd.
