How to Measure Anything Workbook: Finding the Value of Intangibles in Business
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This companion workbook to the new edition of the insightful andeloquent How to Measure Anything walks readers throughsample problems and exercises in which they can master and applythe methods discussed in the book.
The book explains practical methods for measuring a variety ofintangibles, including approaches to measuring customersatisfaction, organizational flexibility, technology risk,technology ROI, and other problems in business, government, andnot-for-profits.
- Companion to the revision of the bestselling How to MeasureAnything
- Provides chapter-by-chapter exercises
- Written by industry leader Douglas Hubbard
Written by recognized expert Douglas Hubbard—creator ofApplied Information Economics—How to Measure AnythingWorkbook illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.
