Essentials of Global Marketing
Book Details
Author(s)
Svend Hollensen
Publisher
Pearson
ISBN / ASIN
B00IZ08324
ISBN-13
978B00IZ08329
Sales Rank
#1,719,301
Marketplace
United States 🇺🇸
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Description
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Â
