Customer Experience Management Maturity
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Book Details
Author(s)
Jukka Hekanaho
Publisher
SandSIV AG
ISBN / ASIN
B00J265N8M
ISBN-13
978B00J265N81
Marketplace
France 🇫🇷
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Description
One of the underpinning fundamentals of any Customer Experience Management (CXM) initiative, is the production of a detailed and accurate Customer Experience Maturity Assessment (CXMA). This white paper explains why a CXMA is required, and outlines best practices for developing one.
