Promote Your Business through Google AdWords: Insider Information on Creating Successful Ad Campaigns

This book is for those who want to advertise their website through Search Engine Marketing platforms such as Google AdWords and Bings Ads. The Pay-Per-Click business model brings in guaranteed visitors who are searching for the products or services you offer, and you pay only for the clicks your site receives. Understand what it takes to practically launch a highly-effective campaign, that is tailored to your business goals and target audience.

Written in a simple, friendly language, each section is based off tried-and-tested methods. You get:

1) An easy step-by-step guide to go live quickly - Get quality keywords and professional ads organized.
2) Watch the impressions and clicks pouring in - Learn how to tweak your bids to make the most out of the traffic.
3) Optimization techniques, including bids, negatives and extensions - Make your high-performing keywords work harder.
4) Reporting best practices to improve your ROI on a monthly basis - Profits that you can check in your iPhone.

- Additional tips and tricks to hit the ground running, if you want to get AdWords certified (for free) and manage multiple clients.
- Fresh perspective for advanced advertisers on getting the best out of AdWords.
- New ideas for students and entrepreneurs to make their dreams come true, through online advertising.
- Tools and resources to manage all stages of campaign management and content development.