Common Sense Selling for Commercial Bankers

Selling today is tougher than ever. Burdened with antiquated selling tactics, most salespeople struggle to meet their quotas and earn the kind of income they dream about.

They are product pushers trying to survive in a problem solving environment. Their selling approach is completely at odds with the prospect’s buying process. And to make matters worse, they buyer’s got their number. He knows every move they’re going to make, and how to deal with it.

In this book many myths about selling that have held salespeople back for years are exposed. These long-held beliefs and attitudes have created a dysfunctional sales process that alienates buyers, frustrates sellers, and has given the selling profession a bad name.

Common Sense Selling will give you a new outlook on what you need to do to succeed in today’s increasingly competitive selling environment.