Marketing Research
Book Details
Author(s)Avinash Kapoor, Chinmaya Kulshrestha
PublisherExcel Books
ISBN / ASINB00JU43OCS
ISBN-13978B00JU43OC9
Sales Rank2,076,444
MarketplaceUnited States 🇺🇸
Description
The book engages and guides the readers to comprehend that the vehicle and engine of marketing runs on dynamic market, marketing research tools and innovative and strategic planning...
DR. ARVIND KALIA National Head Rajasthan Patrika Ltd.
A timely and comprehensive dossier that can help acquiring skills necessary to be a good executioner as well as user of research.
MS. SHEFALI CHHACHHI, Marketing Director, Max Bupa Health Insurance
The text is exhaustive and elaborating in nature providing/covering all aspects and dimensions of Marketing Research and processes.
DR. AJAY KUMAR JAIN Associate Professor MDI, Gurgaon
The book will serve as a valuable reference for business people who do not specialize in research and will be able to execute a complete marketing research program.
MR. YOGENDRA KHARE Project Manager, Accenture, N Broadway St Louis, United States
Students, researchers, practitioners and marketers can definitely draw valuable insights into the realm of marketing research through this text. The book is designed to serve as a text for the students of PhD, MBA, Executive MBA and the undergraduate Programmes, and also as a ready reference for marketers, researchers and practitioners.
DR. ARVIND KALIA National Head Rajasthan Patrika Ltd.
A timely and comprehensive dossier that can help acquiring skills necessary to be a good executioner as well as user of research.
MS. SHEFALI CHHACHHI, Marketing Director, Max Bupa Health Insurance
The text is exhaustive and elaborating in nature providing/covering all aspects and dimensions of Marketing Research and processes.
DR. AJAY KUMAR JAIN Associate Professor MDI, Gurgaon
The book will serve as a valuable reference for business people who do not specialize in research and will be able to execute a complete marketing research program.
MR. YOGENDRA KHARE Project Manager, Accenture, N Broadway St Louis, United States
Students, researchers, practitioners and marketers can definitely draw valuable insights into the realm of marketing research through this text. The book is designed to serve as a text for the students of PhD, MBA, Executive MBA and the undergraduate Programmes, and also as a ready reference for marketers, researchers and practitioners.
