Focused Lead Generation Strategies: All Leads Are Not Created Equal
Book Details
Description
All Leads Are Not Created Equal!
Sales prospects are people who, with enough information, will be ready, willing, and able to buy your offering.
There is a big difference between having a sales plan that generates "junk leads" and one that is designed to convert sales leads.
The difference between “getting more business†and “getting more customers†is subtle, but will change your business completely when you grasp it. Getting more customers is very different than getting more business. It requires some very specific strategies to complete.
This book will detail points of failure in many prospecting plans and give you concrete strategies that will “tighten up†your sales funnels and marketing materials, ensuring that you are not looking for business, but rather are attracting customers who can buy what you are selling.
Who is this book for?
- Small Business Owners & Entrepreneurs
- Sales People & Marketers
- Retail Store Owners
- Professional Services
- Internet Marketers
˃˃˃ Some of the topics covered include:
Knowing Who Your Sales Prospects Are
Sales Leads Versus Junk Leads
Multiple Sales Funnels
List Building
Email Marketing
Lead Followup
Creating A Hub
˃˃˃ Some quotes from the book...
The difference between “getting more business†and “getting more customers†is subtle, but will change your business completely when you grasp it.
All leads are not created equal and we implore you to take some time to make sure your lead generation efforts actually have a chance to get effective results.
Ten great, focused leads are better than a thousand people milling around who do not have an interest or need for your product or service.
“One size†thinking will leave most of your prospects feeling like you are not really catering to them and their needs.
Everyone wishes that they could just have everyone show up, ready, willing, and able to buy their big ticket item. Unfortunately that rarely happens.






