The SEO Instinct: How to Integrate SEO into Content Strategy
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Book Details
Author(s)
Mark Brimm
Publisher
Marcana.com
ISBN / ASIN
B00KBLIWBC
ISBN-13
978B00KBLIWB2
Marketplace
France 🇫🇷
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Description
The SEO Instinct: How to Integrate SEO into Content Strategy
Mark Brimm, author of AdWords University, provides here something much more valuable and far-reaching than a soon-to-be-outdated SEO application or "tricks" book. This is a book about how to make SEO a natural part of your organization's content strategy. This book allows decision-makers and practitioners alike to understand and orient themselves properly to such key marketing decisions as:
• The Role of SEO In Your Overall Online Marcom Strategy
• How to Hire an SEO Firm or Consultant
• What To Expect, And What Not To Expect From SEO
• Why a naïve DIY = RIP
• Managed Solutions Vs. In-House Team
• How Fast A Campaign Should Progress
• Red Flags
• How To Make Google Tools Pay Off
• The Proper Role Of Social Media In SEO
• To Blog Or Not To Blog
Mark Brimm, author of AdWords University, provides here something much more valuable and far-reaching than a soon-to-be-outdated SEO application or "tricks" book. This is a book about how to make SEO a natural part of your organization's content strategy. This book allows decision-makers and practitioners alike to understand and orient themselves properly to such key marketing decisions as:
• The Role of SEO In Your Overall Online Marcom Strategy
• How to Hire an SEO Firm or Consultant
• What To Expect, And What Not To Expect From SEO
• Why a naïve DIY = RIP
• Managed Solutions Vs. In-House Team
• How Fast A Campaign Should Progress
• Red Flags
• How To Make Google Tools Pay Off
• The Proper Role Of Social Media In SEO
• To Blog Or Not To Blog
