Hotel Reservation Management: Spikes, Valleys, and Calculating the Deep Value

Length: nearly 5000 words.

Shane Lambert, a hospitality management writer, publishes this short and didactic ebook in an effort to educate those working in hotels on a very important. As Lambert sees it, most Reservation Managers get a little too ambitious for their own good when it comes to group bookings. Lambert claims that groups do not help hotel revenue during the busy season, in fact he thinks they hurt it.

To prove his opinion Lambert constructs a compelling argument in this ebook, one that depicts a hypothetical hotel during its busy summer season. Lambert demonstrates convincingly that 'spikes' in hotel inventory, while seemingly representing significant amounts of revenue, are often major contributors to revenue shortages. Forecasting and avoiding these shortages is key when it comes to standing out from other properties.